When a company is developing a marketing plan, it’s crucial for the marcom team to think through key considerations involving the business, brand, audience, budget, metrics, and more. Taking the time for thoughtful evaluation and analysis dramatically improves the marketing plan’s odds of success. Marketers should answer these seven questions as they are developing their marketing plans.
Digital channels are key drivers of marketing success. Whether a marketing team aims to build brand awareness, drive new customers to the website, or engage with stakeholders, digital channels will play a prominent role in most marketing strategies. These seven basic digital marketing tactics can help teams move their companies closer to their goals.
As companies develop the hybrid solutions that work best for them today, communicators who are responsible for employee engagement need to find new, innovative ways to help everyone feel enthusiastic, valued and dedicated to their jobs, teams, and companies. These strategies can help.
Marketers are far more likely to succeed when they can align with their stakeholders on goals. The challenge marketers may face is that different stakeholders might have different reasons for supporting the goal or different objections to it.
Here are some tips that can help build stakeholder buy-in.
Marketing teams don’t make the decision to rebrand easily. After all, it takes a lot of time, money, and effort to develop a brand and build brand awareness. But sometimes, rebranding is the best strategy. Here are 10 scenarios where a marketing team might want to consider a rebrand.
When marketing teams need to promote a product, they need a clear vision of the person who might buy it. Building clear personas can help. Personas are representations of the potential buyers and users of a product. Marketers can ask themselves these questions to create and benefit from powerful personas.
Setting social media goals and establishing a solid social media strategy can feel overwhelming. With dozens of platforms to consider, countless tactics to try, and various metrics to evaluate, marketing teams can struggle to find their footing on social media. By considering these eight critical factors, marketers can help define the right goals for their product, brand, or business.
To create and implement an effective marketing strategy, marketing teams must follow a crucial series of steps. Each step builds on the one before it, ensuring that the marketing strategy, campaign, and tactics support the business’s objectives and growth.
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