Marketers are far more likely to succeed when they can align with their stakeholders on goals. The challenge marketers may face is that different stakeholders might have different reasons for supporting the goal or different objections to it.
Here are some tips that can help build stakeholder buy-in.
Marketing teams don’t make the decision to rebrand easily. After all, it takes a lot of time, money, and effort to develop a brand and build brand awareness. But sometimes, rebranding is the best strategy. Here are 10 scenarios where a marketing team might want to consider a rebrand.
When marketing teams need to promote a product, they need a clear vision of the person who might buy it. Building clear personas can help. Personas are representations of the potential buyers and users of a product. Marketers can ask themselves these questions to create and benefit from powerful personas.
Setting social media goals and establishing a solid social media strategy can feel overwhelming. With dozens of platforms to consider, countless tactics to try, and various metrics to evaluate, marketing teams can struggle to find their footing on social media. By considering these eight critical factors, marketers can help define the right goals for their product, brand, or business.
To create and implement an effective marketing strategy, marketing teams must follow a crucial series of steps. Each step builds on the one before it, ensuring that the marketing strategy, campaign, and tactics support the business’s objectives and growth.
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