Jessica Dixon, Author at Imaginari

08/06/23

Marketing Strategy

Scaling Success: Building Robust Marcom Strategies for National Impact

Creating and implementing marketing and communication (marcom) strategies at scale is a multifaceted endeavor that requires careful planning, coordination, and adaptability. The objective is to effectively reach and engage a wide audience across diverse regions and demographics, while maintaining a consistent brand message and identity.

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07/11/23

Digital Marketing

Mastering the Art: AI Technology & Strategic Marketing

In the ever-evolving world of marketing, artificial intelligence (AI) has emerged as a game-changer, providing marketers with powerful tools to enhance customer experiences, optimize campaigns, and drive business growth. However, to harness the full potential of AI in marketing, it is crucial to build a well-defined strategy. In this blog, we will explore the significance of developing a strategic approach when utilizing AI in marketing.

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06/28/23

Marketing Strategy

“This is NOT your Mother’s Marketing”

In the dynamic world of marketing, standing out from the crowd and capturing the attention of your target audience is an ongoing challenge. To achieve success, marketers must employ strategies that resonate deeply with their desired consumer base. One highly effective approach is to appeal directly to a specific audience, going where they are and speaking to exactly what is important to them.

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